1 year, 6 months ago

Apple has been long regarded as the epitome of customer satisfaction, but a recent report shows that they may be slipping. ForeSee, a consumer analytics firm, has reported that this year, Apple has fallen 3 points in customer satisfaction to a score of 80, putting them 8 points behind leader Amazon, who kept their score of 88.

Big companies take big hits: JCPenney (down five points to 78), Apple (down three points to 80), and Dell (down three points to 77) all had large declines in customer satisfaction in 2012, revealing that even some of the highest-revenue companies on the list can struggle to meet the expectations of their customers.

This hit was a surprising one for Apple, who is usually very sensitive to their customers’ needs. There is no word yet on the actual cause of this drop, but it will no doubt spell more trouble for Apple stock.

Apple has been in a slump lately, and this report can only worsen such feelings. Hopefully, with the next big event Apple can turn things around. Here is the report of customer satisfaction with previous years included, with every online retailer up to Apple:

Website

Holiday

2011

Holiday

2012

Year-

Over-

Year

Point

Change

Amazon.com

88

88

0

LLBean.com

81

85

4

QVC.com

83

84

1

Vitacost.com

NM

84

NA

Esteelauder.com

NM

83

NA

Vistaprint.com

83

83

0

1800Contacts.com

83

82

-1

Keurig.com

NM

82

NA

Scholastic.com

NM

82

NA

Avon.com

83

81

-2

Cabelas.com

79

81

2

HSN.com

76

81

5

Newegg.com

82

81

-1

1800Flowers.com

NM

80

NA

Blair.com

NM

80

NA

Chicos.com

NM

80

NA

Freshdirect.com

NM

80

NA

HPShopping.com

80

80

0

Kohls.com

79

80

1

MusiciansFriend.com

NM

80

NA

Netflix.com

79

80

1

OrientalTrading.com

NM

80

NA

Shutterfly.com

NM

80

NA

Store.Apple.com

83

80

-3



  • yupitsme

    Not the same company with out Steve.

  • Dustin Ebbert

    rip steve :(

    i pad giveaway?

  • romanopapa

    Have a great Samsung year everyone! iPad giveaway!

  • http://twitter.com/5jeffreymarc5 Jeffrey M Bautista

    iPad giveaway!

  • http://www.facebook.com/joshua.kim.963 Joshua Kim

    Ipad giveaway

  • Oscar Charles Bailon

    iPad giveaway!

  • OGPxSkills

    You know that giveaway?.. Yeah, that one, The iPad 4 Giveaway!!

  • cmaro2010

    man i bet my man steve jobs is turning in his grave right now man.. apple just hasnt been the same without him…smh….i still love apple though

  • Papasin

    Apple sucks! I have an iPad mini did the update to iOS 6.0.2!! Battery drain iOS firmware again!! I just watch it drain…lol Apple is doing shit about it!! Apple should be right on top of this stuff! But Apple is failing!! In ALL aspect..I’m so freaking pissed off!, been with Apple since 2005! I’m sad to see Apple going to shit!

  • http://twitter.com/Navin0331 Navinder Singh

    noooooooo……..iPad 4 giveaway……..yessssssss

  • http://www.facebook.com/fg.3999 Finn Godwin

    iPad 4 thanks for the giveaway

  • http://www.facebook.com/GlitterBaby1010 Cassie Alise Cameron

    Very surprising or Apple! Giveaway entry.

  • Deidra Robinson

    Apple has been going downhill since Steve passed iPad giveaway YouTube: deidranee92

  • http://www.facebook.com/profile.php?id=1842957760 Mojtaba Alkhalifah

    Dont they sey that they have the best customer Service

  • Urban Onikz

    You know that giveaway?… Yeah, that one, The iPad 4 Giveaway! – No, I really didn’t know! Thanks…