Apple falls behind in customer satisfaction this holiday season

Apple has been long regarded as the epitome of customer satisfaction, but a recent report shows that they may be slipping. ForeSee, a consumer analytics firm, has reported that this year, Apple has fallen 3 points in customer satisfaction to a score of 80, putting them 8 points behind leader Amazon, who kept their score of 88.

Big companies take big hits: JCPenney (down five points to 78), Apple (down three points to 80), and Dell (down three points to 77) all had large declines in customer satisfaction in 2012, revealing that even some of the highest-revenue companies on the list can struggle to meet the expectations of their customers.

This hit was a surprising one for Apple, who is usually very sensitive to their customers’ needs. There is no word yet on the actual cause of this drop, but it will no doubt spell more trouble for Apple stock.

Apple has been in a slump lately, and this report can only worsen such feelings. Hopefully, with the next big event Apple can turn things around. Here is the report of customer satisfaction with previous years included, with every online retailer up to Apple: