If recent news is anything to go by, some might think that Apple is receding greatly, on the verge of a collapse. However, according to a new report from Kantar Worldpanel illustrates just the opposite: Apple is doing better than ever, in terms of market share at least. The report suggests that Apple has successfully locked down over half of the smartphone market, at 53%. Android phones, comparatively, only possess 42% in the US.
Android is still king in Europe, however, with an increase of almost 10% over the past year. In regards to Apple’s success in the US, Worldpanel cites the strong iPhone 5 sales.
The latest smartphone sales data from Kantar Worldpanel ComTech shows Apple has achieved its highest ever share in the US (53.3%) in the latest 12 weeks*, with the iPhone 5 helping to boost sales. In Europe, however, Android retains the highest share with 61% of the market, up from 51.8% a year ago.
Apple has faced a lot of issues recently, including a still ongoing stock selloff with no explanation, bringing their stocks down from 700 in September to just over 500 now. This news may turn that around however.
With the iPhone released first, Android has been playing a game of catch up ever since. Now it seems, the two competitors are evening out, and Apple is coming out on top. This isn’t anything definitive, and it is only one firm, but we could be seeing a large amount of growth from Apple in the near future.