1 year, 9 months ago

In a report from comScore’s MobiLens service, Apple has just passed LG in order to become the worlds second largest phone supplier. This rank increase is accompanied with 1.5% market increase, placing Apple just under 10% behind Samsung, with 17.8% and 26.3% market shares respectively.

This news is somewhat surprising, especially considering that Apple really only sells one type of phone, where as companies like LG and Samsung have a wide array of smart and “dumb” phones. The top 5 rankings are as follows:

Top Mobile OEMs
3 Month Avg. Ending Oct. 2012 vs. 3 Month Ending Jul. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Jul-12 Oct-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.6% 26.3% 0.7
Apple 16.3% 17.8% 1.5
LG 18.4% 17.6% -0.8
Motorola 11.2% 11.0% -0.2
HTC 6.4% 6.0% -0.4

As you can see, Apple is gaining market share more than twice as fast as Samsung, so we could see another overtake by Apple in the next few years. Apple is still trailing behind in terms of software usage, and does not appear to be gaining on Google, the current #1.

Top Smartphone Platforms
3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Jul-12 Oct-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 52.2% 53.6% 1.4
Apple 33.4% 34.3% 0.9
RIM 9.5% 7.8% -1.7
Microsoft 3.6% 3.2% -0.4
Symbian 0.8% 0.6% -0.2



  • odedo1

    is this only in America? because last year was iPhones that all I’ve seen on the streets but this year I see just as much of other smartphones as iPhones and I’m not talking about the states but all over the world. maybe it’s because it’s a mix of smartphones not only one manufactor against apple.