AllThingsD recently posted that their sources stated that the new Apple iPhone event will be held on the 10th of September. While Apple has not yet confirmed it there is a good chance they are correct, as they have been many times in the past. The 10th of September is also around the same time that they announced the iPhone 5 last year. In addition to the new iPhone which is rumored to be named iPhone 5s and have minor upgrades, there is a chance that Apple will release a cheaper model to compete with cheaper phones on the market.