The iPhone brand has always been popular amongst consumers as it features hipness, a simplistic look, and an ever-so-easy user interface. Since 2007 it appears that the iPhone brand has hit its peak, and is traveling in the downward motion. The lack of innovation from my perspective, and just the same old features within iOS with a few more bells and whistles bores me. Other companies are releasing phones with exclusive features such as Nokia’s PureView rocking an insane camera, or the Samsung Galaxy Note II’s 5.5-inch display. It is apparent that Apple needs to start innovating, or the customer base will start to transition.
Reports are speculating that the next generation iPhone 5S will feature the iPhone 5 unibody while the iPhone 6 will also be released in conjunction with the iPhone 5S. The main feature that the iPhone 6 will tout is a 5-inch display. Granted this is a massive jump, but it seems like all thriving devices feature a 5-inch display. Another option would be to add a 1080p display, how ever the Retina feature would correlate to that. This is quite exciting and with rumors like this could help re-kickstart Apple’s innovating quality.